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LaTisha Shares How She Grew Her Coaching Business to $65k In The First Year After Struggling as a Full-Time Entrepreneur

by Martin D. & Sahil M. | DYEH Podcast

“Even though this is your current situation, it won’t be your forever situation. You know that you’re going to be successful. Just go get it instead of feeling sorry for yourself.”

LaTisha Styles opened up on this podcast on her first failed attempt at full-time entrepreneurship. Tish was a personal finance blogger who tried to go full-time. That was the plan until a few affiliate deals expired. What did she do next? She went full-time into coaching. Tish reveals how you can get started as a coach and how you can land a client by this weekend. Tish dives into her story, her struggles, and her triumphs.

What’s discussed in here?

  • How to become a coach.
  • How to find your first PAID client.
  • How to land testimonials.
  • Where to find clients.
  • Ways to stay focused when things aren’t going right.

“What people really want is transformation. When they ask you a question, they don’t just want an answer. They want you to actually help them fix the problem so that it’s fixed forever.”

Who is LaTisha?

LaTisha “Tish” Styles is a nationally recognized millennial money expert, author, speaker, and business coach helping clients take an existing skill and turn it into an online business. She is the founder of and President of Financial Success Media, LLC. Through her signature training programs, LaTisha helps service based entrepreneurs build an online presence that serves one clear purpose, helping them gain more clients. Her work has been featured in notable publications including Forbes, Fast Company, and Business Insider.

Where can you find Tish?

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Show Notes & Episode Guide

  • 00:00 – 4:35. The guys introduce LaTisha and she jumps right into her story. How did she became a consultant that earned $65k in her first year of business? Tish started as a personal finance blogger with two degrees while still living at home with her parents. She made it pretty far as a millennial money expert. Her affiliate income slowly went up and she thought that it was time to quit her job after saving six months worth of expenses. Tish quit her job and was ready to take on the world. This was until an affiliate campaign shut down and her income dried up with no warning. She then went back to work.
  • 4:35 – 5:40. Did Tish quit her job too soon? Was she not prepared? She tells us how she would do it differently (not let Google control the entire income).
  • 5:41 – 6:54. What’s a retainer based income? Tish explains how she was able to leave her full-time job the second time around. It’s important to have a contract instead of waiting for Google.
  • 6:55 – 8:33. What kept Tish motivated when she had to go back to work?
  • 8:34 – 11:30. How does Tish earn her money these days? She goes over her income sources. We discuss the struggle of building multiple income sources and the focus it takes to grow one source of income.
  • 11:31 – 12:42. How did Tish know that coaching was the right thing to focus on?
  • 12:43 – 14:22. When do you give free advice? When do you charge? People are not paying for information anymore.
  • 14:23 – 15:15. Does Tish only do online work?
  • 15:16 – 18:30. We dig in. Sahil shares how he recently became a co-owner of a gym. Tish then helps him find new clients for this gym. You need to hear this part.
  • 18:31 – 22:22. How would you help someone start as a coach right now? “What’s your unique skill? How do you want to actually help people?” We then go into finding a testimonial. How do you get your first client to put in a good word for you?
  • 22:23 – 23:25. How do you ask for money?
  • 23:26 – 26:33. . How do you land leads for your coaching business?
“The way that we’re able to get really fast results is that I help them see what’s in front of them already.”
Sometimes you have to tell people what you’re offering.
Tish talks about why she loves Facebook ads for landing clients. We then briefly discuss YouTube ads.
  • 26:34 – 27:30. How could someone make an extra $100 this weekend?
  • Write a post on social media. 
  • I’m offering X and looking for Y.
  • Send me a message if interested.
  • 27:31 – ending. Tish talks about where we can find her. She gives a free gift too.

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